Google has confirmed that it is adding Nest Aware and FitBit Premium to its Google One premium plan. Users in the U.K. have started receiving notifications that these services are now included in the £7.99 ($9.99 in the U.S.) a month premium plan. Google One is a cloud storage subscription service offered by Google, ranging from 100GB to 20TB of storage.
The premium plan previously included features such as Workspace tools and a 10% discount on Google Store purchases. With the addition of Nest Aware and FitBit Premium, users now have access to more services within the same subscription.
While Google's plans and pricing page do not explicitly mention the inclusion of Nest Aware and FitBit Premium in the higher tier plans, the general phrasing of 'support for Google products' covers these services. This flexibility allows Google to add or remove products from the subscription in the future.
Currently, the availability of Nest Aware and FitBit Premium with Google One Premium plans is limited to the U.K. Google has not provided information on when these services will be available in the U.S. or worldwide.
Google has been enhancing its subscription services by adding new features and adjusting pricing. Recent changes include updates to YouTube Premium and YouTube Music, as well as the introduction of Gemini Advanced to the AI Premium Google One plan. The company has also offered discounts on Play Pass and its Pixel phone range.
Google's strategy appears to focus on consolidating popular services into a single subscription, while also offering discounts on hardware to attract users to its software products. As Google aims to expand its ecosystem, it is possible that other services like YouTube Premium or Play Pass may be included in the Google One subscription in the future.
