Google-owned YouTube, which just agreed to pay the National Football League $2.5 billion a season for the “NFL Sunday Ticket” out-of-market games package, is jacking up the price.
YouTube TV subscribers who don’t sign up during the early-bird enlistment period (April 11-June 6) and take advantage of a $100 discount, will pay $349 a season for Sunday Ticket, up from the $293 incumbent platform DirecTV had been charging.
Notably, Google just upped the price of YouTube TV from $64.99 a month to $72.99 monthly.
Also read: Google Plans To Punch Up ‘NFL Sunday Ticket’ With New Features
YouTube is also letting customers who don't pay for its virtual MVPD sign up for Sunday Ticket through YouTube Primetime Channels, but they’ll pay a $100 premium, upping the total price to $449 a year.
YouTube TV and Primetime Channels subscribers can also bundle in NFL RedZone for an extra $40 a season, never missing a scoring possession.
Sunday Ticket is migrating to YouTube this year after spending its first three formative decades exclusively at DirecTV.
