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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

Google goes games

Serial patent-filer Google has seven game-related patents, MCV reveals. The search giant, which has already suggested it has the technology to follow gamers' in-game activities to better position relevant advertising, has several innovations which relate to interactive entertainment. According to the article:



With a clear bias towards in-game advertising, the search engine company has filed seven patents that relate to interactive entertainment, including a 'method and system for enhancing video games and video games systems'.



We've already reported on the rumours surrounding social virtual world Google Life, but these patents are apparently more game-oriented. The company has released a statement indicating that they may not act on the patents they have filed, choosing instead to sit on the technology until someone else wants to have a go.

I can see world-wide-web treasure trawls in my future...

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