Local World is to launch digital evening editions for 10 of its titles, including the Bristol Post, Leicester Mercury and Nottingham Post.
The regional newspaper publisher has struck a deal with Google that will see the titles make a return to the evening market through an app edition that will launch at 5pm daily.
“So many readers and journalists grew up with the evening edition of their local paper being the pulse of their city,” said Matt Kelly, group digital director at Local World. “We’ve taken the essence of this and worked very hard with Google to develop a simple and brilliant new set of apps that will inform and entertain our readers on their way back from work every evening.”
The exclusive deal, meaning apps will not at this stage be developed for Apple devices, will see evening editions rolled out for the Hull Daily Mail, Nottingham Post, he Plymouth Herald, South Wales Evening Post, Derby Telegraph, Cambridge News, Gloucestershire Echo, the Stoke Sentinel, Leicester Mercury and Bristol Post.
The apps will offer readers a “digestible collection” of important and entertaining news.
According to Local World, editors will select the most “social, snackable and shareable stories” from the news, sport, galleries and What’s On categories of the daily editions.
