It's a great expletive - "fricken". And in the Australian context, it's just as often a positive expletive as a negative one.
That's why when it came to naming their very own chicken place, brothers Mo and Marwan Saad adopted this happy curse word as their own.
And they had big plans, back in 2018, when they opened Fricken as a food truck in Canberra.
Now, eight years down the track, they're about to move out of Braddon and open a swanky new flagship restaurant on Bunda Street, in the heart of Civic.
The new venue will be in a previously unused space underneath Kingpin, in the burgeoning precinct that will soon include a five-star hotel.
Mo says it feels like destiny - and they're only just getting started.
Some may be mourning the fact they can no longer stumble out of Assembly and over to Fricken across the road on Lonsdale Street. But Mo says the Canberra Centre, as a location, is more aligned with the kind of people - young people, teenagers, families - they always imagined would be eating their chicken.
It all began as a family tradition and a special recipe; Mo and Marwan grew up eating their mother's fried chicken at the dinner table, the equivalent to a roast or a casserole.
When they decided to open a food truck in 2018, along with their partners Heather and Manal, they just wanted to share the love and keep the recipe intact.
They then opened a shop on Lonsdale Street, a van down on Jetty by Lake Burley Griffin, and a stationary shipping container in Tuggeranong.
Finally, a place on the Gold Coast, right next to Starbucks on Surf Parade, has gone gangbusters.
But while the team has always dreamed big, they want to set down the best possible roots first.
"It is a very big risk - don't fix what's not broken," Mo said.
"We're super happy with our Braddon operations, but we have a pretty big vision, especially having tried many formats.
"Plus we've made the leap to go to Gold Coast and open up a store there, and that's what inspired all the colours. So we did it. We're super happy with it. We said, 'this must be everywhere'.
"But before expanding any further, we want to give Canberra all the love and make sure that anyone that tries our food in any other state that we go to in the future, and they visit Canberra, they can see the original place where it started being the best version of it."
He said it was important to invest first in Canberra, even if it meant moving away from what some consider its spiritual home in Braddon.
"We could definitely use that time, energy, capital, everything to go to another state and unlock new customers, but we thought it's most appropriate to invest all of that into our home city and making sure that this is the best version of it we could do."
The new venue, set to open in early July, will have the same colour scheme as its Gold Coast store - matching the fun vibes of being able to say "fricken" in happiness rather than anger - and some new menu items, like premium smashed beef burgers, bone-in chicken, poke bowls and customer favourites from the brand's Gold Coast location.
It will also have what Mo believes will be Australia's first gluten-free self-serve frozen yoghurt bar.
The yoghurt will be made-in house with signature flavours, including a peach-based one that matches the new colours, and crucially will be coeliac-friendly for kids who don't know what to ask for.
The gluten-free concept came out of a wedding the team catered for recently - yes, you can hire Fricken for private events - at which several guests required gluten-free food. The result was so lauded the team decided to incorporate it into their main menu.
That said, it's all about the chicken, the fricken chicken, and their mum's original recipe.
And yes, their mum is very proud. No pressure or anything, as they create her signature recipe over and over again.
"We still get a bit of creative licence," Mo said.
"We still have to be, obviously, on trend and in market, but as long as the base flavours are still there, we get a bit of freedom to do what we think is right."
