Good Morning Britain viewers were left howling after Richard Madeley swore live on TV again.
The presenter, who is currently standing in for Piers Morgan , was forced to apologise last week for saying s*** during an interview with The Voice winner Molly Hocking.
Speaking to Molly, Richard asked: "How does it feel - obviously when we first wake up, we’re putting the kettle on then suddenly reality kicks in and you remember.
"How does it feel when you think, s***, I won it?"
And it seems like Madeley just can't help himself as five minutes into today's morning programme he swore a second time.
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As he was explaining about last Wednesday's fake tan incident , Kate Garraway swiped: "So this morning you’re going to stay the same colour?"
Richard replied: "I bl**** hope so", before realising that he had blundered.
He quickly said: "Excuse me, oh no he’s sworn again."
Charlotte Hawkins then said: "It’s five minutes past six and you’re off already."
And viewers loved it, comparing him to Alan Partridge.
One wrote: "I love when Richard is on! Breath of fresh air."
Another said: "Richard Madeley should be made permanent host. He’s very good."
