Good Morning Britain's Richard Arnold took a cheeky swipe at Kate Garraway's outfit on today's show.
Kate was presenting Friday's edition of the ITV news programme alongside Ben Shepherd.
As Richard was anchoring his entertainment segment before the regular team took over hosting duties, he was distracted by Kate's colourful clothing.
READ MORE: Good Morning Britain's Kate Garraway pulls guest up on 'morning habit'
He said: "Sorry, I’ve just been rather thrown by Kate popping into the studio. She looks like a bag of Chewits.”
A laugh could be heard in the studio - before journalist Pip Thomson reading the morning's headlines defended Kate's wardrobe choice.
She said: “He is so rude! Let’s get Alex with the weather now, who’s much less rude.”
When Ben and Kate took over presenting duties at 6:30am, the Tipping Point host couldn't resist making a reference to the jibe as he erupted into a giggle.
Kate asked: "What’s your problem?”
Ben shot back: "Well, as Richard said, you’ve come as a packet of Chewits.”
The 54-year-old laughed off the comments and said she hoped her flowery outfit would bring some joy to the programme as they were covering "bleak" news items such as the food shortage crisis.
Kate said: “We’re desperately trying to bring joy this morning, even with our wardrobes, it’s pretty bleak..
“We are facing another winter of discontent, which was the winter of ’79, was it? So I'm trying to bring the early 70s, the free love. The Age of Aquarius.”
*GMB continues at 6am on ITV and ITVHub tomorrow
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