Once it's said on live TV, it's out there and you can't take it back.
So, maybe Kate Garraway is feeling a little red-faced today after taking a savage swipe at weather girl Laura Tobin live on air.
The Good Morning Britain presenter was in unusual territory on today as she and Ben Shephard stepped in to host Tuesday's show whilst usual duo Piers Morgan and Susanna Reid.
But the ITV star did not hold back when it came to commenting on Laura's choice of outfit for the early morning news programme - which was a 60s style, floral floor-length dress.
The panel were discussing the best and worst dressed list from the Oscars ceremony of the weekend when Kate said: "I think you're taking a brave stab at the worst dressed with that dress. It's quite…"
And co-host Ben clearly picked up on the comment and said with awkward laughter: "Oh my goodness, jeez!"
A surprised Laura, 38, did defend herself, exclaiming: "It's a nice dress."
Viewers also weighed in on the comment, with many angry at Kate's dig.
"Laura's dress is beautiful. What they on about? #gmb," tweeted one.
Another commented: "I think Laura looks Beaut*!! #GMB Not many people could pull that dress off actually and she does it spot on!!"
"I know Laura wanted to tell Kate to f**k off for saying her dress was ugly #GMB," added a third.
A fourth then hit out: "#GMB kate has only been on 17 mins but she has been so nasty to women esp laura ?? Come on GMB give her a verbal or written warning."
"Laura needs to fight back! In terms of fashion sense though Laura wins on GMB," a final comment read.
Good Morning Britain airs weekdays from 6am on ITV.
