Viewers were left cringing this morning as Rhodri Giggs appeared on GMB and was grilled by Richard Madeley.
Rhodri appeared on the show following his recent Paddy Power advert - which pokes fun at the rift with his brother Ryan.
Ryan had an eight year affair with Rhodri's wife Natasha, with the brothers understandably not having spoken since the infidelity was exposed.
Rhodri's family are reportedly not happy about the Paddy Power advert, but Rhodri said it was his way of moving on.
Rhodri said: "To move on in a comedic way, what I did was funny - what he did was a car crash."
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Richard said: "Well it's your betrayal to own and it's your betrayal to forgive and if that's one of the ways you do it, I can't see the harm."
To which Rhodri replied: "Well no one likes being taken fun of I suppose."
Rhodri also appeared on the show today to say he'd forgiven his brother and that he would be willing to speak to him again.
But then Richard Madeley's persistent questioning left fans cringing as he suggested Rhodri pick up the phone live on air - which did not go down well.
Rhodri said he no longer had his brother's phone number and suggested that he would have to be the one to make the first move.
He said there would be no animosity from his side and if they bumped into each other - it would be civil.
Viewers were left squirming after the car crash interview.
One said: "This interview is excruciating."
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Another said: "Madeley going full Partridge there on Rhodri Giggs - love it."
A third said: "Wtf is going on here #gmb this is cringing from Richard madeley. I haven't got a clue y Ryan giggs brother is on tv."
And a fourth said: "Richard Madeley is a terrible interviewer. This interview with Rhodri Giggs is cringeworthy #GMB "
*GMB continues tomorrow at 6am on ITV
