Good Morning Britain's presenter Adil Ray seemed to be embarrassed but amused after a blunder on this morning's show.
While talking about the one million minutes every minute counts campaign, the host read out the word "sex" instead of "six".
He quickly noticed the blunder and awkwardly tried to correct himself while laughing and was quick to point out the error on the prompter which he told everyone to look at, as even the audience was shown.
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Adil said: "Sign up by going to our website and pledging 180 minutes a week for sex... for SIX seconds."
He looked very confused as he pointed and said: "It actually says for sex in there, it does say it. Can we show them the prompts? That wasn't me. It's in the prompts!"
The camera showed the prompter on screen for the audience which clearly displayed the unfortunate mistake.
People in the background were starting to make inappropriate jokes in regards to the mishap as co-host Ranvir Singh joined in on the laughter, before she said: "We have a child in the building people" and swiftly moved on to the next segment.
Viewers of the show found it funny and for some it made their morning. They shared their amusement on Twitter.
Debbie said: "@ GMB thank goodness for mistakes. Made me laugh this morning. Thank you."
Sarah said: "180 sex minutes lol @GMB @adilray too funny #GMB #onemillionminutes donate your time to the one million minutes campaign! Not sex minutes though, Adil."
Theo said: "Had to laugh!! Adil reading the teleprompter!! 180 minutes of sex! I'm dead!"
Another user said: "Loved the "typo" too. Be honest - did they save you or was it an autoprompt fail?"
The presenters both quickly snapped back into professionalism as they brought us further headlines from this morning such as an interview from Britain's youngest Olympic medallist, Sky Brown, and the Prime Minister being hit by tory rebellion after nearly 100 tory MPs voted against new measures for coronavirus.
Good Morning Britain airs weekdays at 6am on ITV and ITV Hub
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