A day doesn't seem to go by without a little live TV blunder as it is live afterall.
On Thursday's show, Good Morning Britain presenters Kate Garraway and Ben Shepherd were left completely unaware of a surprising sweary outburst.
But it wasn't from a guest as the blunder came courtesy of subtitles and the unfortunate placing of the programmes logo.
It happened when a scene of Scunthorpe's steel factory appeared on screen alongside a sign that read: "Welcome to British Steel Scunthorpe."
Which, of course, is completely innocent.
But thanks to GMB's round yellow logo and clock, a cover up of the 'S' - oops.
The mistake happened at around 6.32am this morning during ITV Calendar's news report which airs in Yorkshire and Lincolnshire - hence why the breakfast shows presenters were not aware of the error.
And eagled-eyed viewers spotted the error and wasn't going to let them get away with it.
"Oh dear. The @GMB logo and time were in an unfortunate position this morning @itvcalendar #gmb," tweeted one to which a reply read: "Brilliant, that made me smile."
Another said: "Perfect positioning of the @GMB logo there."
At least it wasn't broadcast everywhere, GMB.
Good Morning Britain airs weekdays at 6am on ITV.
