Good Morning Britain presenter Piers Morgan was not happy the show lost out against This Morning again for the Best Daytime Show at Monday night's TV Choice Awards.
In a foul-mouthed rant he labelled Phillip Schofield and Holly Willoughby "snivelling little b*****ds".
He shocked viewers by shouting "f*** you and f*** your awards" reports the Mirror.
On claims that the ITV daytime team are all "part of one big happy family", he naughtily added: "Are we f***".
Piers' anger appeared to not just be in the heat of the moment as he labelled Phil and Holly's acceptance speech "sickening" on Tuesday (Sep 10)morning's GMB.
During the awards Piers got up on stage after losing out to This Morning once again and he mocked Phillip and Holly for repeatedly showing affection towards each other.'
The livid presenter said: "I just want to say how thrilled I am for everybody at this Morning. If anyone loves you guys more than you love each other its me."
Impersonating their voices, he said: "Love you, love you so much.
"Actually I don’t love you I hate you, you snivelling little b*****ds.
"Every time we come to these things I get told it’s our time. It’s never our time, it’s always their time. F*** you and f*** your awards."
"We’re all part of one big happy family," joked Piers in a high-pitched voice. "Are we f***"
The morning after, Piers claimed he was giving the This Morning pair his "own little sprinkling of love".
Even Susanna Reid mockingly put her fingers in her mouth to insinuate their acceptance speech made her feel sick.
Talking about his rant Piers said: "Holly and Phil go up and it’s like one of the most sickening love fests you’ve ever seen in your life.
"They end up singing groovy loving to each other. One of them goes 'I love you, I love you, I love you more, love you everybody'.
"I was sitting in the front row. I was feeling the nausea rising in my bals. I was thinking this is the most sickening thing I’ve ever heard in my life.
"Plus the 'we can’t believe it, us, little old us. Winning our 85th award. In the last 3 months. What a shock. We want to thank everybody'. In the meantime. 'Love you, love you more'."
Good Morning Britain viewers took to Twitter after watching Piers' shock rant.
One fan said: "Loved this. Cried tears of laughter into my coffee"
Another agreed: "Piers you really could do stand up, very funny!"
However, a third argued: "They will never win, nobody likes them, he is arrogant, loud, and they both love themselves, they don't care about their guests they way Phillip and Holly do"
*Good Morning Britain airs weekdays on ITV at 6am
For the latest news in and around Bristol, check back on Bristol Live's homepage .
