Good Morning Britain has been hit with more than 1,000 complaints about one episode.
Unhappy viewers flooded Ofcom with their complaints over a conversation between Dr Hilary Jones and hosts Richard Madeley and Susanna Reid on November 1.
They were showing a bright yellow leaflet which contained 'misinformation' about the coronavirus vaccine.
Showing an example of the antivaxxer leaflet, Dr Hilary warning: "Beware of bogus letter drops. This is complete misinformation."
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Dr Hilary continued: "It looks like a government UK yellow card reporting scheme for adverse reaction to any kind of medicines or vaccines, but this purports to talk about all sorts of adverse reactions to vaccines which are completely bogus and hoax.
"So it’s anti-vaccine?’ host Richard then asked in response to which Dr Hilary replied: "Absolutely.
"It will put a lot of people off the vaccine dangerously because it’s complete misinformation."
Richard then ripped up the leaflet live on-air and encouraged others to do the same if they received the same card.
The hosts and resident doctor then laughed as Dr Hilary was given a pen which dispenses hand sanitiser.
At the time of the episode, GMB viewers took to social media to complain and also took their views further to Ofcom.
The television watchdog confirmed 1,428 complaints have been received in the past week, and had already received 110 previously, taking the total number to 1,540.
The Manchester Evening News has approached Good Morning Britain and ITV for comment.
The Yellow Card scheme is a real scheme run by MHRA and is the UK system for collecting and monitoring information on safety concerns.
This includes suspected side effects or adverse incidents involving medicines and medical devices.
However Full Fact, who independently fact-check and campaign against misinformation, have previously warned about a poster which has been made to look like it comes from the MHRA.
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