The coronavirus pandemic led to the closures of millions of businesses around the nation and professional sports came to a screeching halt. Now, with the gradual reopening of the country, sports fans may have something to truly look forward to this fall.
Most major sports leagues and college conferences are preparing to find ways to take to the fields and courts in the upcoming months, which could provide for some of the most prolific sports broadcasting in recent history.
“We may be going into a unique golden month in the annals of broadcasting,” Marc Ganis, president of SportsCorp, a Chicago firm that consults for MLB, the NFL and NBA, told Gabe Lacques of USA TODAY Sports. “Ad buyers have been saving their buys. There’s no new programs with Hollywood being shut down.”
“Come November, there will be very little new programming available, both for broadcast networks and streaming services,” Ganis continued. “You’ll just have to coordinate so you don’t have World Series games going up against NFL games.”
If sports leagues can truly find a way to safely reopen by the end of summer, fans around the world could be in for a real treat this autumn and a “golden month” could prove to be well worth the wait.
