The stars of Gogglebox were in stitches as Dom Littlewood got more than he bargained for when milking a cow as part of his BBC series Dom Delivers.
The show saw Dom follow the delivery journey of milk from farm to supermarket, and although he was game to get hands-on with all aspects of the job he said the "beautiful animals don't half smell bad".
But as he got up close and personal to milk one of the cows, the unsuspecting journalist ended up getting a "pat on the back" - and the ear.
"She's gone and done one on me back," he cried, prompting a gasp from the armchair critics.
Pete and Sophie from Blackpool were left in stitches by the mishap, with Sophie declaring "somebody knight that cow".
And Mica in London was left mystified with the way his colleagues for the day were "casually scraping it off him".
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