Gogglebox favourites Ellie and Izzi were tucking into some expensive cake on tonight's episode.
The Leeds duo, who also showed off their fancy new living room, had a selection of cakes and sweet treats on the table in front of them when the episode started.
And one of our beady eyed reporters recognised one of the cakes that they were tucking into - as it is rather famous in Leeds.
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The £9-per-slice cake, from Get Baked, went viral last month for its mouthwatering, chocolatey goodness.
'Bruce' - named after the chocolate-cake-eating Matilda star - may cost nearly a tenner for just one slice, but plenty believe that it is well worth it, with many of the Gogglebox viewers in agreement.
The cake has a whopping 12 layers and is said to be "huge, succulent and rich". But don't call it gooey - it's more of a thick-set chocolate coating.
The girls had a selection of five confectionery items from the Headingley bakery, the owners of which also spotted their famous cake on the TV.
Posting on Facebook, the straight talking team behind Get Baked said: "Yes, that was Bruce on Gogglebox.
"Big, sexy, famous b*****d."
Have you ever had a slice of Bruce? Let us know in the comments!
