Gogglebox's Pete Sandiford has revealed his new look ahead of the show's return.
The much-loved Channel 4 series is expected to air once again this Autumn.
Preparing for the new series, Pete decided to shave his beard.
READ MORE: Great British Bake Off announcement leaves fans 'crying'
But his younger sister Sophie caught him during an embarrassing moment as she posted on her Instagram account a picture mocking her brother.
In the photo Pete, wearing an orange polo shirt could be seen with one half of his beard trimmed and the other half remaining bushy.
Sophie explained the unfortunate incident, commenting: "Always check the battery levels on your beard trimmer…"
Fans and fellow castmates were left in hysterics by the post.
Stephen Webb said: "Leave it like that for filming."
Another fan, Scott, wrote: "Crying."
And Lisa commented: "Oh Pete!"
Recently, Pete and Sophie were named as some of the highest-earning social media influencers on Gogglebox.
LoanPig has analysed the Gogglebox cast using Influencer Marketing Hub’s Instagram earnings calculator to work out who is earning the most per Instagram post.
Sophie Sandiford has the ability to earn the most per Insta post, with a huge 461,000 Instagram followers and 216 Instagram posts.
Sophie can earn £2,302 per post, meaning she could make 39.6 times more money than Twaine Plummer who is estimated to only be able to earn £58 per post.
Sophie's brother Pete Sandiford has the ability to earn on average £1,892 per post with his 59 posts and 379,000 Instagram followers.
In March 2021 soon-to-be dad Pete had 98,000 fewer Instagram followers than he has today and was estimated to be able to earn on average £57,998 a year.
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