Gogglebox's Shirley Griffiths has debuted a glam new look on Instagram, ditching her usually cropped spiked do for flowing blonde tresses.
But unlike a lot of reality stars who spend thousands on hair extensions and glam squads, the down to earth Caerphilly woman simply popped on a bleach blonde wig.
The 66-year-old's husband Dave, 65, posted a photo of her hot new look to their shared Instagram page, and their 81,000 followers absolutely loved it.
Dave captioned the pic: "Lady of mystery our shirley gogglebox."
The snap, which appeared to be taken outside their home, shows her in a slinky black dress with a hat and pair of dark sunglasses.
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Fans, who are counting down the days until the new series of the hit Channel 4 show, were quick to praise Shirley's sexy new look.
One wrote: "Christ Shirl I thought it was Lady Ga, Ga!"
Another compared her to Madonna, who is around the same age but looks remarkably different thanks to years of cosmetic treatments and a strict exercise regime.
The fun snap also caught the attention of other Goggleboxers, including Daniel Lustig-Webb who quipped: "She looks very shy."
Dave replied: "Looks can be deceiving!"
Hairdresser Ellie Warner commented that she "almost didn't recognise her!"
Dave and Shirley have been on Gogglebox since 2015, and admitted they were massive fans of the show before they were spotted by a casting agent.
They have been married for 40 years and have two children called Simon, 44, and 36-year-old Gemma.
In March, they had the nation howling with laughter as Shirley questioned Dave's romantic memories.
During a conversation with his wife, he cheekily said: "Them days are gone when we used to have a bath together, aren't they."
Shirley, who was clearly taken aback, laughed before asking: "When was that?"
"Don't say you've never had a bath with me!" exclaimed Dave.
Adamant that she hadn't, Shirley said: "I don't think I have, I can't even recall - the baths years ago were bloody smaller than what we've got now."
But Dave then said: "Shirley, I think you've lathered my loofah."
Shirley burst into laughter and quickly responded with: "I haven't lathered anybody's loofah!"
When they're not kicking back and watching TV alongside the nation, Dave is reportedly a cleaner in a factory while Shirley works in retail in Caerphilly.
