A major travel agent is urging families to go on holiday during Easter rather than the summer to save money.
On the Beach said making the switch could save families thousands of pounds as well as annual leave, as the Easter period has two bank holidays.
This would result in lower demand – and a drop in prices – over the peak summer period, it added.
This year is the latest Easter has fallen for five years
On the Beach bookings since the start of February for departures during the Easter holidays have been an average of 50% cheaper than those in the summer, representing a saving of £1,268.
Zoe Harris, the company’s chief customer officer, said: “As an online travel agent, we don’t control the price of hotels or flights.
“Due to the incredible demand for holidays during summer, and limited availability, prices are increased by hoteliers and flight providers and this cost is passed on to the customer via us.
“We want this to change, but it’s only achievable if people change their holiday habits.
“This year is the latest Easter has fallen for five years. Holidaying during the break means you can enjoy highs of up to 30 degrees in Egypt, 24 degrees in Greece and the Canaries, and 22 degrees in Turkey.
“So you get sunshine, a tan and save a whole lot of cash all while helping drive down prices for summer.”
On the Beach gave an example of a seven-night, all-inclusive stay at a four-star hotel in Costa Blanca, Spain, including flights, which for a family of four costs £2,175 over Easter and £3,712 in August.
