For over 80 years Ray-Ban has been forging its name as an iconic eyewear brand. Its latest campaign taps into something familiar for holiday season, Proud To Belong. It’s all about returning to your roots, where you belong, and rediscovering your sense of self.
These are designed for every person, and every situation. From the last great night of the year when you’re reunited with the love you lost on your way to the greatest party of the year, to being on the boardwalk -- your territory -- with the kids you grew up with, to that familiar annual holiday photograph which you love and dread in equal measure.
From realising this is the last time you’ll sip coffee with three generations of your family, or that first holiday spent with your new modern family or with friends you’ve known for five decades with whom you revert to being kids the moment you see them, the feeling is the same. It’s about you and them and sharing that. To belong is to be -- without one, the other couldn’t exist.
Being together, laughing at the dumbest things, taking them too seriously and then laughing again. Hanging around, staying together when things go bad. Some might call this being friends. We call it being a family. #ProudToBelong.
