Monkey Shoulder underlines its commitment to creative and cultural collisions with the launch of "The Monkey Mix" campaign to celebrate the charms of Bangkok's streets and inspire optimism to cut through the monotony of life.
This innovative campaign will kick out the dull, the dreary and the ordinary with a series of initiatives headlined by a collective of tastemakers. To bring smiles back to the Land of Smiles, singer and songwriter Cyanide joins forces with musician NoteP to release Slide (Feel The Mix) -- a soundtrack for the people -- which is now available on Spotify, Joox, TikTok.
Featuring slick beats and catchy bars, Slide captures the diverse sounds of the city in an infectious tune that is all self-deprecating, heartwarming and uplifting, providing an outlet for Thais to sing to their hearts' content and let it all out.
"It goes without saying -- the monotony of life can get to any of us. In addition to the never-ending list of #adulting responsibilities we have, the past two years have been trying for many. We believe in a world of endless possibilities. With the launch of 'The Monkey Mix', we're giving Thais a platform to express themselves, rethink the status quo and celebrate the best parts of the city," says Samuel Ng, regional brand ambassador for Monkey Shoulder.
"Slide is a powerful song that not only captures the feelings of Thais across the country but will also have listeners jumping out of their seats and jamming along. With the bar and nightlife community in Thailand being put to the test in recent times, we're proud to be supporting the scene with the release of this track. If you love music, or just enjoy a good night out with your friends, do take some time out to share the hashtag #themonkeymix on social media."
As part of the campaign, Cyanide and NoteP are calling on the people to sing along for a good cause via social media. For every use of the campaign hashtag #themonkeymix on Instagram, Monkey Shoulder will be raising funds to support the local bar community.
"I'm so proud of the song that NoteP and I have composed, especially at a time that has been really challenging for so many people. We truly believe the song will touch people of all walks of life, and we hope to make everyone's day a little bit brighter with this tune," Cyanide said.
For the next chapter, Monkey Shoulder will collaborate with handpicked influencers in art, comedy and street culture to take audiences to rediscover some of the city's best-kept secrets for a series of initiatives that will provide the people epic nights of escapism.
