ITV viewers praised the wardrobe team at Good Morning Britain after they noticed that the hosts were all matching in Monday's show.
Presenters Piers Morgan, Susanna Reid and Dr Hilary all appeared on the show to bring the British public up to date on the latest news.
But it didn't take fans long to point out that three of them were all wearing varying shades of purple, reports Daily Star.
Susanna looked incredible in a plunging purple leopard print collared shirt which matched her purple eyeshadow and darker pink lipstick.
Dr Hilary also rocked a very purple ensemble as he gave advice on the coronavirus pandemic which has seen the UK go back into a lockdown.
The doctor donned a striking purple suit jacket with a statement tie that featured purple floral detailing throughout it.
While Piers went for a rather understated purple tie.
Fans of the show took to Twitter to compliment the trio on their coordinating outfits.
One tweeted: "Good morning guys. Look how lovely Piers, Susanna and Dr Hilary are today all matching. @piersmorgan's lovely purple tie. @susannareid100's lovely print dress with purple in it. @DrHilaryJones's 3 piece purple suit. They all look FANTASTIC! Well done #GMB wardrobe."
"You, Hilary and Susana, look lovely today, looks good all together...all in some shade of purple", wrote another.
A third added: "Loving the purple @piersmorgan @susannareid100 and @DrHilaryJones are all wearing on #GMB."
Viewers tuned in to see the hosts question Health Secretary Matt Hancock over a reported pay rise for MPs.
The debate soon turned heated when Mr Hancock refused to confirm whether he will be accepting the pay rise, which is expected to be announced by Chancellor Rishi Sunak this week.
Piers insisted: "Say on Good Morning Britain right now that you will not accept the pay rise."
But, Mr Hancock dodged the statement entirely as he instead chose to discuss the positive news that a coronavirus vaccine developed by AstraZeneca and Oxford University can prevent 70.4% of people from getting Covid-19.
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