Good Morning Britain viewers were not impressed on Tuesday as the ITV show filmed live from the Channel.
The breakfast show was discussing the ongoing talks over the Channel migrants after it was revealed that around 4,000 people crossed it in the first two weeks of November.
As hosts Susanna Reid and Ed Balls crossed over live to Senior News Correspondent Jonathan Swain, he spoke live from a boat in the middle of the Channel.
But what happened next was rather shocking as Jonathan spotted three men attempting to cross the waters in a tiny blue dinghy.
As the camera zoomed in on the men, Jonathan was heard shouting over to them: "Morning, do you need help?"
Viewers tuning in at home found it uncomfortable to watch and took to Twitter to comment.
"Just completely mad to watch a reporter at sea yelling at a group of people in a dingy going round and round in circles. Are we watching desperate people for sport now? #GMB," one person posted.
Another tweeted: "Terrible to film this. Uncomfortable to watch #gmb," while a third said: "@gmb this is very wrong #GMB."
Someone else fumed: "What a bloody ridiculous situation... a moronic ITV reporter shouting to migrants 'Can we help?' & "You alright?" and asking them even more stupid questions and then not offering them help #GMB EXploitative or what !?"
Another viewer said: "#gmb 3 migrants paddling in a small dinghy in English Channel. The reporter is filming them like a weird spectator sport. Suddenly shouts out, "are you ok, where are you going to?" Wtf!."
Good Morning Britain airs weekdays at 6am on ITV.
