Good Morning Britain's segment on pottery went, predictably, very wrong as host Kate Garraway and Richard Arnold tried to copy that famous Ghost scene.
The pair sat at a pottery spinning wheel with a lump of clay.
But when they began to shape it into a pot... only it ended up looking decidedly phallic.
Sharing a clip online, the ITV programme's official account tweeted: "Just an innocent pottery making demonstration, nothing to see here."
And fans were left cringing over the awkward video.
One tweeted: "wtf."
While another failed to see the funny side, commenting: "Another inappropriate activity at breakfast time, after the stripper episode, when will this programme learn ?....probably never, the above is about their level."
But a third remarked: "I do like Kate, she's a funny lady."
"Well.... that went a bit wrong... lol," another quipped.
Another wrote: "Watching this, this morning, so funny."
One commented: "Howling while on the treadmill! Nearly fell off! Not that I've a dirty mind but that looks rude! Or maybe I have!"
*Good Morning Britain airs weekdays at 6am on ITV
