Ben Shepherd was forced to apologise after Susannah Constantine said "for f***s sake" live on Good Morning Britain today.
The I'm A Celebrity star, 56, appeared on the show with Michelle Heaton to speak about the calming effects of a night next to your other half.
This comes after new figures suggest that 50 per cent of sleep disturbance is caused by sleeping as a couple.
But things got a little awkward when Susannah ended up dropping an f-bomb at the end of the debate.
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She tried to cover it up, but it was clear to most viewers what she had said.
Cringing, Ben was forced to apologise.
Apologies for Susannah's slip of the tongue, it might be due to a lack of sleep," he joked.
Viewers noticed the blip and took to Twitter about the slip-up.
One tweeted: "Have to feel for Susannah Constantine’s agent....spent months trying to get her a 3 minute segment on breakfast telly and she goes and drops an F bomb on #gmb."
While another commented: "WHOOPS! DId she say for f***'s sake? LMAO! #GMB."
*Good Morning Britain airs weekdays at 6am on ITV
