Good Morning Britain star Andi Peters was presenting his segments live from a Go Ape outdoor activity centre on Thursday's show.
And while he swung on a zipline and clambered across a rope climbing frame, the show played the theme tune to I'm a Celebrity... Get Me Out Of Here!
ITV may have been dropping a huge hint that Andi, 50, will appear in the jungle this year amid the news the channel is going ahead with the show in the Autumn.
Host Adil Ray asked: "Andi remind me how many years you've been in this career, who would have thought 20, 30 years later you'd be doing zip wire shots on breakfast telly?"
Andi replied: "Literally listen to the music that they're playing, if the team from I'm a Celebrity are watching Adil, they're going, 'Yeah, we don't need Andi Peters, we don't need him to do it.'
"I'm up in the treetops, I'm about 42 feet up, 23 years doing this Adil," added Andi, who joked he deserved a pay rise.
"Next time someone says, 'Would you mind just doing the zip wire?' I must remember to say no more often!
"Even this...It's all quite scary!", he added nervously as he wobbled around on the ropes.
"I have never been to Go Ape before, which is where I am now, one of the ones in Central London.
"But they are all over the country, give it a go, it's all about doing something which is outside your comfort zone. "
Ranvir joked that if Andi was trying to advertise Go Ape, he was "doing a really bad job of it".
One viewer on Twitter predicted: "andi peters for im a celebrity #goodmorningbritain #GMB ".
"LOL Andi's face... lol did that man never play in an adventure playground ? #GMB " laughed another.
"Andi Peters is a LEGEND!!!! #GMB " declared a third.
* Good Morning Britain airs weekdays on ITV at 6am
