Good Morning Britain viewers confessed they were "cringing" as many were left in hysterics, over host Alex Beresford's "shameless" flirting with a guest.
Gorgeous Selling Sunset star Chrishell Stause was on the show to discuss a possible season four, as she currently stars in Dancing with the Stars in the US.
She also addressed her divorce from ex-husband Justin Hartley, before teasing whether she really has a feud with some of her co-stars.
But Alex couldn't help himself, and continued to flirt with Chrishell for her entire interview.
From telling her she was his favourite Selling Sunset star, to offering her a trip to the UK for some tea, he kept the comments coming.
He even joked about putting money down for a deposit on a house with the real estate agent, before asking her if she preferred a man to have a 'dad bod' or a six pack.
As the segment went on, Kate Garraway laughed off her co-star's attempts.
While some viewers saw the funny side, others watching GMB at home confessed they were cringing.
Accusing Alex of "shamelessly" flirting with the star, viewers took to Twitter to share their reactions to the moment.
One fan said: "@alexberesfordTV shamelessly flirting with the American Doris on #gmb."
Another tweeted: "Flirting at 8am is so uncouth. Wish he'd stop twiddling that pen ffs."
A third added: "Mate that was the most cringe I've ever seen you on TV."
The comments didn't stop either, as another viewer wrote: " @alexberesfordTV trying to flirt with @Chrishell7 on #GMB! Just ask her Alex!"
Meanwhile, one fan predicted: "Alex will be sliding into Chrishell’s DM’s after this..."
Others tweeted how Alex was "drooling" over the star.
Following the interview, Alex claimed he felt he was going to be single forever.
Good Morning Britain airs weekdays at 6am on ITV.
