Piers Morgan infuriated Good Morning Britain viewers today, with some even suggesting he should be sacked, after mocking Chinese people.
The 54-year-old GMB presenter had been speaking about the Queen's eldest grandson Peter Phillips appearing in a TV advert for state milk in China when he made the odd comments.
Discussing the ad with co-host Susanna Reid, he exclaimed: "Oh Peter, for god's sake man!"
After rewatching the advert again, Peter described Peter as looking like Bill Murray in the advert before slamming him for "exploiting" his royal status.
He added: "At the next royal event, can you imagine Christmas at Sandringham is like - 'I'm sorry your majesty, but I only drink yang yank yong ying ming milk."
A frustrated Susanna Reid sighed: "Piers."
As they aired the advert again, Piers said: "Ok then - ching chang chong, ok I got it."
Susanna reprimanded him: "For god's sake... taking the mick out of languages is rather 1970s."
And viewers were not impressed.
One tweeted: "Piers really thought the rest of the panel would laugh at him mocking Chinese people! Why is this man still given a national platform?!? #GMB."
While another commented: "Little bit offensive there Piers. The 1970's called, they want thier Chinese stereotype back. Moron. #gmb."
A third remarked: "#twitterverse is gonna be coming for you @piersmorgan #GMB #chinesemilkgate Get ready."
Another wrote: "#GMB @piersmorgan breaking too many rules, things are different in 2020, you are a dinosaur who needs to learn some new rules @itv @GMB."
"Did Piers Morgan seriously just mock Chinese people? #GMB," one questioned.
One fumed: "now that IS a RACIST thing that piers has just done TWICE!!!! #GMB."
Another remarked: "Oh @piersmorgan you're digging yourself a hole man. Why are you mocking the Chinese language on live tv?? Tut tut #GMB."
A fan called: "Sack him! #ITV #ChingChongGate #GMB."
*Good Morning Britain airs weekdays at 6am on ITV
