Good Morning Britain has been slammed with more than 2,000 Ofcom complaints over a row between host Adil Ray and guests Dominique Samuels and Nick Hewer.
The discussion about whether it was acceptable to cut off your friends if they refuse to have the Covid vaccine turned into a fierce row, with some viewers branding it "divisive".
Ofcom confirmed the majority of complaints objected to negative references to unvaccinated people and a poll on the theme “time to ditch unvaccinated friends?”.
Nick, 77, had said he was concerned about inviting a friend to a dinner party if she had not been vaccinated, but Dominique said this was "controlling" and "segregating".
"I just think it quite frankly reeks of middle-class snobbery, 'I'm having a dinner party but shan't invite the unvaccinated,'" she said.
"I think that most people will be worrying about clawing their businesses and their mental health back from the depths of hell.
"Not whether or not they are going to segregate someone from a dinner party."
Adil responded: "Dominique, it doesn't seem to be a middle-class thing - this virus doesn't discriminate.
"You have a responsibility, don't you? To be quite open and honest in these situations."
Dominique replied: "I think you just don't need to be psychotic and try to control people's life choices…"
Adil hit back: "You can't be extreme; nothing I have said there is psychotic - what is psychotic about caring for people around you? How does that make me psychotic?"
Dominique replied: "It's not caring, it's malevolent; it's psychotic and controlling."
One viewer tweeted: "Talk about creating hatred and divide, how are @GMB allowed to push this nonsense, shall we unfriend all those that don’t have the flu vaccine too?"
Another wrote: "This is divisive, and disgusting."
A fourth wrote: "Time to ditch unvaccinated friends?" As someone who is only 24 & is fully vaccinated due to being highly vulnerable.
"If they are your true friends then they would anything to protect you. The thought of be called psychotic because of this makes me angry. #GMB ".
The Mirror has contacted a representative for ITV for comment.
* Good Morning Britain airs weekdays on ITV at 6am
