A household name for lotions, Jergens has enhanced its body care routine with serum and butter.
Fronted by Kanyawee Songmuang, Nuttanicha Dungwattanawanich and Darisa Karnpoj, the "In A New Light" campaign introduces Brightening Ultra Nourish Body Serum while depicting Jergens' goal to make women feel good, confident and comfortable in their own skin.
Sun protection is crucial in preventing dark spots, uneven colours and premature ageing of body skin. The serum with SPF22 and PA++ shields the skin from UVB and UVA rays while vitamin B and pearl extract address dullness for a brighter appearance.
The classic cherry-almond lotion, launched in 1901, now known as Jergens Original Scent has been upgraded with Hydralucence technology, which provides longer-lasting hydration and a light-reflecting effect for more radiant skin.
The new Body Butter Collection features three scents that offer aromatherapy through different essential oils.
The first and second formulas differ in energising sweet citrus or calming lavender essential oils while the third is infused with rose essence and camellia essential oil.
Jergens' triple butter formulation moisturises body skin through a rich blend of shea, cocoa, and mango butter.
