A global triathlon brand headquartered in Derby has agreed to become the new sponsor of a popular annual running race in the city.
HUUB, which is based in Full Street, has signed a deal to sponsor the Derby 10K for the next three years.
The Derby 10K, which takes place on March 29, has long been established in the city and its organisation was taken over by Derby County Community Trust, Derby’s County’s charity arm, in 2017 when it amalgamated with Sporting Futures.
The race is the Derby County Community Trust’s biggest fund-raiser, generating more than £70,000 for the trust and other local and national charities.
It attracts more than 5,000 runners and starts and finishes at Pride Park Stadium, with a city centre route which takes in key city landmarks, including Derby Cathedral and the Guildhall.
HUUB is a world leader in triathlon apparel. Founded in Derby by chief executive Dean Jackson, it takes a scientific approach to apparel for swimming, cycling and running (the three aspects of triathlon) and has distributors in more than 40 countries.
It supports some of the world’s top triathletes including Alistair and Jonny Brownlee, Georgia Taylor Brown, Jess Learmonth and Derby’s own Tom Bishop.
As well as the Derby 10K, it sponsors other events including The London Triathlon, Blenheim Triathlon and the serpentine swim.
Mr Jackson said: “I’ve been involved with sport in this city for many years, and my roots are in running.
“To be able to support this great event is a delight and something I have been waiting to be able to do for many years.
“The event is the best organised in the city and delivers a goal to thousands of athletes wanting to improve their fitness.”
The trust’s events manager Emma Pilgrim said: “We’re thrilled to announce this sponsorship from HUUB, which brings together two organisations devoted to improving lives through sport, physical activity, health and education.
“We believe this partnership will make what is already a great event even better for runners.
“The 2020 event is already in full preparation with a dedicated training plan and weekly training sessions taking place every Tuesday, and the addition of HUUB as headline sponsor will add further excitement to the race.”
Entries are open for the race at www.derby10k.co.uk.
