Inspired by the couture house's iconic designs, Yves Saint Laurent Beauté squared and streamlined a lipstick bullet for YSL Rouge Pur Couture The Slim.
The new YSL The Slim Velvet Radical speaks to women in love with matte with a velvety effect.
The lipstick's inspiration came from the fashion house's use of velvet fabric, whose opacity cloaks the body entirely, yet has a soft and comfortable malleability.
For feel-good lips, The Slim Velvet Radical was formulated using the latest technological breakthroughs.
Hemispherical fillers give a semi-matte velvet effect and softness on lips, without any "linting".
Moisturising silky oils were increased three-fold to achieve the lipstick "slip" while further lending a lightweight and velvety feel.
Likewise, pigmentation levels were maximised for high-impact colour coverage, in just one stroke.
The stylish bullet design enables drawing a square shape at the Cupid's bow first, which in turn makes it easier to fill in the lips with colour.
With a sharp definition in place, the intense pigmented colours stay put for longer. Accentuating the natural curve of the lips, it also delivers a more volumised "push up" effect for a plumper, fuller look.
