Glenn Martens’ Collab With H&M Is The Fashion Upheaval You’ve Been Waiting For
Calling all style icons: it’s time to hold your horses and batten your hatches, cos’ the perfect fashion storm is headed your way.
Glenn Martens, AKA iconic creative director of Diesel and innovative fashion house Maison Margiela, has partnered with H&M for a collab that’s designed to make heads turn. Yeah, you read that right.
Launching on October 30 2025, this line blends H&M classics with all the ingenuity and creativity that Glenn Martens has to offer.
Designed to be playful, humorous, avant-garde, and completely your own, this collection sees individuality and high-fashion meet H&M’s finger-on-the-pulse archive.
How do I get the goods?
Snapping up these styles will be the easiest of peasies.
After the collection’s launch party on October 29 (I have FOMO already), the pieces will be ready to purchase the day after.
For the Melburnians and Sydneysiders amongst you, the collection is available in-store at two locations: Pitt Street in Sydney or GPO in Melbourne.
If you’re not local to either store, then simply head to the H&M website and live out your online shopping dreams instead. Plus, rest easy knowing that these high-fashion hitters remain at an affordable price. While Carrie Bradshaw might like to see her money hanging in her wardrobe, you get to revamp your closet without breaking the bank.
What can we expect?
There’ll be 40-45 pieces across womenswear, menswear, and unisex clothing, each offering a modern and innovative take on your everyday favourites.
Martens heavily researched H&M’s designs, going back through the archive to find best-selling styles and pieces adored by the H&M customer base. From there, the question became: how do we take these items and make them something people can play with?
Pieces in the collection are designed specifically to be genre-bending, allowing the wearer to move, reshape, and even wear certain items inside out to make the most out of each and every use. Dresses are given extra hooks so they can be redesigned, bags can be scrunched or stretched, and wired collars are made to be moved.
Brought to life in his signature style — think bold silhouettes, transformative elements, and an amplification of individual style — the collection combines high-fashion elements in the designs everyday Aussies love.
So if you’re prepping for an inner-city wine bar summer, a highbrow hoodie hunker down, or a snatched and stylish stay-cay — best get yourself to H&M.
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