In the course of launching her new lingerie range, Jordan has broken her silence on Jade Goody's cervical cancer diagnosis.
"I feel sorry for anyone who's going through what Jade's going through," she reveals, "but I can't believe she is paid for interviews on subjects that people are really traumatised by."
Come come, madam! This is the way the world turns, as well you know. After all, when Jordan was diagnosed with a cancerous growth on her finger in 2002, she got two OK! covers and a paid-for News of the World interview out of it.
Now let's hear no more on the subject.