Glasgow cinema-goers can now enjoy state of the art comfort at the movies thanks to the recent completion of a luxury refurbishment to Showcase Glasgow East, which has re-branded as a Showcase Cinema de Lux.
Construction on the major transformation project has now finished, with an updated lobby, spillways and fully customisable electric recliner seats installed as standard in each of the 14 screens.
To celebrate the overhaul of Scotland’s first Showcase Cinema de Lux, the venue hosted a VIP party this week where guests were treated to a preview of Last Christmas from the comfort of the new fully customizable recliner seats.
Mark Barlow, UK General Manager for Showcase Cinemas, said: “We are thrilled to bring our Showcase Cinema de Lux concept to Scotland, and wanted to celebrate in style with a VIP screening.
"We were the first to deliver recliner seating as standard in the UK, and it’s very important to us that our customers can take advantage of the upgrades at no extra cost.
"We know that Glasgow cinema-goers will enjoy the unparalled comfort and refreshment choices now available - all in time for the festive season which sees the release of Frozen 2 and Star Wars: The Rise of Skywalker.”
Glasgow East is the first Cinema de Lux transformation to come to Scotland, with the site at Paisley due to be completed next month.
Away from the screen, guests explored the lounge bar which serves both alcoholic and non-alcoholic drinks, plus self-service Coca-Cola 'freestyle machines' which give customers the choice of over 100 drinks combinations.
Guests will now also be able to enjoy the latest blockbusters, flashback favourites and Event Cinema screenings in ultimate comfort.
The luxury upgrade comes at no extra cost to customers, with ticket prices staying the same despite the amazing new features.
For breaking news and all that's going on in your city, head to the Glasgow Live homepage - or you can check us out on Facebook, Twitter and Instagram.
