A new hospitality-led food and drink campaign has been launched at SWG3 to attract visitors back into Glasgow and support incredible independents across the city.
#MadeInGlasgow - a three month initiative running from March 1 until May 31, is backed by almost 50 of the city’s best bars, restaurants, unique venues and makers, showcasing monthly themes that put the famous Glaswegian hospitality and storytelling front of mind.
Themes include Made In Glasgow, Spring Superstars and What a Catch to capture imaginations on social media using the hashtag #MadeInGlasgow.
Economic recovery for hospitality lies in consumer demand, and the #MadeInGlasgow campaign is dedicated to promoting Glasgow as a culinary destination and helping the city’s tourism landscape bolster commercial growth and recovery.
Kickstarting with a new Food and Drink trail that celebrates the best of the city, guests are invited to dine and drink their way around our Dear Green place, sampling speciality Scottish dishes and signature libations throughout March.
Venues include Julie Lin’s GaGa, the recently awarded Michelin Bib Gourmand Celentano’s, sky high restaurant VEGA, Ubiquitous Chip and modern Scottish pub, The Gate, alongside Clydeside Distillery and the Hidden Lane Brewery.
Funded by Experience Glasgow Food and Drink - the city’s regional food and drink group via the VisitScotland Destination and Sector Fund, the collaborative initiative has been designed specifically to champion inspirational Glasgow food and drink heroes, encourage bookings, drive consumer confidence and tourism.
Each participating business has created a special Scottish dish and/or signature drinks - from fresh pappardelle pasta with Dexter beef and Lanark white at Celentano's, prawn toast with kewpie mayo at Gaga's to butter roast langoustines at Swadish, there's so much on offer from the trail.
You'll also find delicious martinis at The Finneston, and the best of Scottish whiskies, gins and stand out cocktails at The Gate, alongside organic wines and beautiful drinks at Hooligans.
Speaking about the initiative, Gordon McIntyre, Chairman of Experience Glasgow, said: "Glasgow’s vibrant hospitality scene has come together to make a difference with a unified front on promoting the city as a food and drink destination. Support local businesses and celebrate the best the city has to offer this spring with our #MadeInGlasgow campaign - they need you now more than ever.”
Julie Lin, owner of GaGa and Julie’s Kopitiam, added: "It's been amazing seeing Glasgow gaining space on the food map. Its unparalleled friendliness alongside the food and drinks culture makes it an amazing place to visit and an even better place to live."
You can plan your own food and drink trail using the #MadeInGlasgow maps. Simply head to @experienceglasgow and download your trail, and share pictures from your visit to the trail using the hashtag #MadeinGlasgow on social media.
For a full list of participating businesses, click here
