Glasgow property agent to start holding viewings and showing homes on TikTok

By Sophie Buchan

A Glasgow property agent is to start showing homes on TikTok after research revealed that Brits take an average of 25 seconds to decided whether or not a house is right for them when viewing online.

Scots however take three seconds longer by making the decision in an average of 28 seconds with a quarter of us saying that we would make a judgement on a property within seconds of entering the home.

Because of this, tech-led estate agent Purplebricks is now launching a 25 second tour of new homes on TikTok which is said to come after a year where property sales soared despite the pandemic.

The new home-selling service provides a virtual tour of properties highlighting its key features and rooms in short bite-sized videos. Purplebricks have since teamed up with Changing Rooms presenter Anna Richardson to provide tips to sellers on how to create an online sales pitch.

Psychotherapist Lucy Beresford, who worked alongside Purplebricks to analyse the research, offered further insight as to why property buyers need less time to decide whether they like a property than they do to make less bank-draining decisions such as where to eat out.

She explained: “The study confirms that gut feelings are key in the initial stages of selecting a property that is right for you. We are hard-wired to make gut decisions around our sense of security, which is why our bodies spring into action when looking for a home as this is the place we plan on building a future”.

The new trial comes as 60% of house-hunters in Scotland are said to have admitted that they would only view a property if its online listing has impressed them with over a third (39%) saying a short, digestible video would help them when shortlisting properties.

With social media now becoming the norm for many, the speedy service is said to be a 'great help to the next generation of property buyers' with one in three of those aged 25 to 34-years-old saying that they would look to social media for inspiration when buying a home.

The online estate agent is encouraging sellers to shoot the 25 second content themselves which will then be showcased on their website and TikTok channel.

Their research also shows that when it comes to specific characteristics of a property, leading factors in the decision-making process include its location , the kitchen, lounge and bedrooms with 24% stating that they would be put off by dated décor.

Ben Carter, Chief Marketing Officer, at Purplebricks added: “Following a year where we have seen the property market running hot and property sales moving faster than ever, we are launching 25 second high-speed house brochure tours to make the initial listings search quick, easy, and entertaining. We know that people are short on time and that wading through property listings can be stressful and all-consuming.

"We are launching our 25 -second virtual tours, to help home-hunters make one of the most special decisions of their lives, however it’s clear that buyers follow their hearts when they’re looking for a home and our advice is to listen to the head too. It’s really important that people take the time to think really carefully before they make the final commitment”.

Anna's Top Tips for your 25 second TikTok video

  • Don't make it too long - aim for around 25 seconds if you can
  • Don't show any private information or details
  • Don't include voice over in your content - just keep it as a simple ‘what the camera sees’ tour
  • Don't show any people or children in your content
  • Don't dwell on any particular area for too long
  • Make sure your home is tidy and well-presented ahead of filming
  • Have fun with the content. Make sure it’s fast paced and fun
  • Show off your home and all its main features. We found that the kitchen, lounge and bedrooms are the three most important rooms people consider when browsing a property listing
  • Give your high speed home tour some energy by adding some fun, upbeat music to your video
  • Enhance your footage with text, icons and emojis. You can use these to label your rooms, but remember to keep it factual
  • You’ve got seconds to grab a buyer’s attention when they’re looking online, so try some simple transitions to move from room to room. Our handy video will show you how
  • Share the video file with your Purplebricks local expert so they can upload it to your property listing
  • If you have your own TikTok account, tag @purplebricks_uk when sharing your video

More tips can be found here.

Have you made a 25 second TikTok showing your home? If so we'd love to see it.

What is inkl?

Important stories

See news based on value, not advertising potential. Get the latest news from around the world.

Trusted newsrooms

We bring you reliable news from the world’s most experienced journalists in the most trusted newsrooms.

Ad-free reading

Read without interruptions, distractions or intrusions of privacy.