Glasgow marketing agency GRM has become an official partner of the international Yacht Racing Forum 2019 in Bilbao this week.
The firm has been given the exclusive right to display the America’s Cup foil arm at the annual conference for the business of sailing and yacht racing.
GRM will present alongside the CEO of World Sailing, the CEO of The Ocean Race, the President of North Sails and professional sailors. The America’s Cup foil arm, which will be on the GRM & Foiling Week partnered stand, was co-developed by the industry leader Persico Marine, the official supplier of the one-design arm to be used on the vessels of each team in the America’s Cup race.
Marcello Persico, CEO of Persico Marine, said: “We are excited to show to the Yacht Racing Forum delegates the real size AC75 foil arm we are delivering to all teams. It is a composite technology marvel that will draw everyone’s attention.”
The Yacht Racing Forum is the only business to business conference that brings together the key players from across the yacht racing industry and gives them the chance to discuss the issues facing the sport.
GRM director Gordon Ritchie said: “We are delighted to be partners in the word's top yacht racing forum. Coming from an island nation we fully understand the business value of yacht racing. Foiling is bringing sailing onto a new level and to have the America's Cup foil is on show is a major plus for GRM.”
