Americans are being invited to come to Glasgow to see the Duke of Wellington statue after Scotland fans topped monuments in Boston with traffic cones.
The city’s Destination Glasgow campaign is looking to reciprocate the welcome afforded to Scots in the Massachusetts city during the World Cup by offering the chance to “come and see the original”.
Scots fans bemused and delighted their American hosts by placing cones on statues in the city during Scotland’s stay in the World Cup.
Massachusetts Governor Maura Healey was among those celebrating the atmosphere created by Scotland supporters and encouraged Scots to return to the state in the future.
And Glasgow is hoping it will be two-way traffic by encouraging a Boston audience to experience the city for themselves, and the Wellington Cone features front and centre.
Lord Provost of Glasgow, Jacqueline McLaren, said: “The welcome shown to Scotland supporters in Boston captured people’s imagination and created a genuine connection between our two cities.
“We wanted to respond in a way that reflects Glasgow’s own personality.
"Inviting people to ‘come and see the original’ traffic cone is a light-hearted way of continuing that conversation while showcasing one of the city’s most recognisable landmarks.
“We hope many of those who enjoyed meeting Scotland supporters will now be inspired to come and experience everything Glasgow has to offer.
“As we look ahead, we also hope this friendship continues to grow. Glasgow City Council councillors agreed to explore a formal twinning partnership with Boston, and we look forward to strengthening the cultural, tourism and civic links between our cities in the years ahead.”
Alex Harvie, Head of City Marketing at Destination Glasgow, said: “Destination marketing is about recognising opportunities and responding quickly when the moment is right.
“There was enormous goodwill towards Scotland following the tournament, and we wanted Glasgow to be part of that conversation while it was still live.
“‘Come and see the original’ is a simple idea that captures Glasgow’s sense of humour, but it also reminds people that behind one famous landmark is a city full of culture, music, food, history and unforgettable experiences.
“This is about building on a genuine connection between Glasgow and Boston and encouraging more people to discover our city.”
The campaign has been delivered across Facebook, Instagram and TikTok, targeting audiences in the Boston area and directing them to Visit Glasgow to discover more about the city.
