Glam Media, a leading US women's website network, has made its move into targeting content and advertising to men with the launch of Brash.com.
The new site, which will act as hub for content aimed at US men aged 18 to 49, is a network of content delivered in five channels: Lifestyle, Entertainment, Tech, Auto and News.
Content will come from more than 25 sites, blogs and publishers that have joined the network, including: Time.com, Rolling Stone, TheCarConnection.com, SB Nation and CNET.
The publisher has also created a video distribution service called BrashTV.
The launch is designed to coincide with the fourth birthday of Glam Media, which since launch has become a top-ten web property - according to ComScore - with over 52 million unique users and a global vertical content network of more than 700 sites.
Glam launched a move into the UK market in June with former Handbag.com managing director Nancy Cruikshank advising the firm on the UK launch which saw it also buy London-based advertising firm Monetise, which sells display advertising and advertorials for high-end brands.
No word on if/when we can expect a potential Brash.co.uk, though.
