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ABC News
ABC News
Business
Lia Walsh

Giveaways in Brisbane's CBD on offer in bid to lure work-from-home crowd back to city

The six-week campaign will run until June 25 to bring people back to Brisbane's CBD on Fridays. (ABC News: Michael Clements)

Free coffee, sales, fitness classes and $20,000 worth of prizes are on offer from tomorrow to attract workers back into Brisbane's CBD on Fridays.

The Brisbane City Council and CBD building managers, landlords and retailers have launched a joint six-week campaign called "Fridays in the City".

Property Council Queensland deputy executive director Jen Williams said Fridays had turned into the quietest day of the week as people continued to work from home.

"It's the best day of the working week, it's a more casual day. It's the day where you go out to lunch with a friend, you stay after work for dinner," she said.

Brisbane's CBD has been quiet for months as occupancy dips due to COVID-19. (Supplied: Fender Katsalidis)

"If you are going to work from the city then I would say make Fridays the day.

"[Workers] can expect things like free breakfast bags, coffee… [and] exercise classes.

"There are herb plants, juices … there's even a psychic and Tarot readers in one building."

Ms Williams said live performances would also be offered.

Working  from home has 'huge impact' on retail

Retailers will be launching sales and competitions and the Wintergarden is offering up to $20,000 worth of prizes.

Ms Williams said the occupancy of Brisbane City was sitting around 60-to-65 per cent and it had been there for about five months.

Ms Williams said the trend was having, "huge flow on impacts" with the reduced foot traffic putting a strain on retail and hospitality.

The program will run from this Friday to June 25.

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