A new bar is set to open and its owners have high hopes they will never welcome any customers.
The pub, called Giraffic Park, has been designed to raise awareness of the devastating impact climate change is having on giraffe numbers worldwide.
But it’s only due to open its doors in the year 2050 - when giraffes are predicted to go extinct if climate change isn’t tackled.
Before then, drinks can be "bought" virtually from www.girafficpark.pub, and money made will go towards saving the 117,000 giraffes left in the wild, which are slated to be wiped out in less than 30 years.
Drygate Brewing Company also created Gingeraffe, an alcoholic ginger beer, which will be launched in the bar from the future.
Emily Gray, Gingeraffe brand manager, said: “When we realised the extent of the problem, we realised we needed to do something.
“Despite how magnificent they are, the extinction of giraffes has crept up on us all.
“Most of us have no idea that they are already extinct in at least seven African countries.
“The impact of climate change on them has been particularly devastating - and we can’t afford to be complacent about their future any longer.
“That’s why we decided to launch a pub that no-one wants to actually go to, ever.
“Giraffic Park serves as a stark reminder of what happens when a species is confined to the history books.
“We didn’t need to use our imaginations very much at all when designing the bar because what you see in our picture will likely become a reality unless we change things fast.”
Giraffe numbers have nose-dived by 30 per cent in recent years, with two subspecies of giraffes now critically endangered.
According to the Giraffe Conservation Foundation, there are now only 600 West African Giraffes roaming the savannah.
An increase in extreme droughts, driven by climate change, is the main contributing factor.
The virtual pub is decorated with giraffe skeletons, hunting trophies, and old video images of giraffes.
Stephanie Fennessy, director at the Giraffe Conservation Foundation, said: “Giraffes need our help now more than ever.
“Thanks to climate change, their very existence is threatened and without immediate action, they risk being relegated to the archives.
“Giraffic Park will hopefully grab people’s attention, change their thinking and generate much-needed support.
“The thought of opening a museum for these animals at any point in the future is soul-destroying.
“We need help to make sure it doesn’t become a reality.”
Gingeraffe will also be popping up in pubs across London, Manchester, Edinburgh and Glasgow throughout the summer, giving drinkers the chance to try the new ginger beer and adopt a giraffe of their own.
