More activity in blogland: Om Malik announced that his network of tech blogs, Giga Omni Media, has bought a small mobile gadgets blog called jkOnTheRun.
Photo by ~* jules *~ on Flickr. Some rights reserved.
As he explains, his site was facing a classic startup dilemma about how to expand - whether to build a new product or acquire one. They opted for the latter, so writers James Kendrick and Kevin Tofel's blog becomes the sixth in Malik's network.
"We were faced with the choice of either building out a blog that helped us track the mobile revolution more carefully (but with a consumer perspective) or buying one. It would have taken us a long time to build one -- buying jkOnTheRun was a far better option, wrote Malik last night.
"I think in many ways that is the blueprint of our strategy going forward: When we find blogs that allow us to dig deeper, to complement and extend our areas of coverage, we will acquire them. If we can't find ones we like, we will build them."
Technorati Tags: GigaOm, jkOnTheRun
