Home Bargains customers have expressed their outrage at the price being charged for a single - if enormous - bar of Toblerone.
The mamouth chocolate bar weighs in at 4.5kg and is approximately 80cm long - but costs £49, the Liverpool Echo reports .
Available online and in store, Home Bargains joked on its Facebook page: "We're gonna need a bigger bag!".
But customers have been left outraged at the price.
One person said: "Who in their right mind would pay that amount for a chocolate bar, especially a cheap one like that."
Another added: "You want your head looking at if you're gonna spend £50 on chocolate".
But how does the maths work out - given you're getting a LOT of chocolate?
"If you buy the 150g bars at the pound shop for 1.5 kg (ten bars ) it's £10. For 3kg (20 bars) it's £20. For 4.5kg (30 bars) it's £30," one customer calculated.
"So your only really paying for the novelty of the item."
Others added: "I really want one but I'm not quite at the level of madness required to spend £50 on a bar of chocolate" and "I'll rather just get my weekly shopping than waste £50 on this".
But the high price didn't put a lot of people off.
One person said: "Will definitely need a bigger Christmas stocking and might need to put Christmas dinner back an hour do I can finish it!".
The giant Toblerone bar can be bought at Home Bargains online or in store for £49.
