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Fortune
Sheryl Estrada

Giannis Antetokounmpo of the Milwaukee Bucks aims to level the playing field in ESG investing

Giannis Antetokounmpo #34 of the Milwaukee Bucks looks on during the second half against the Atlanta Hawks at State Farm Arena on January 11, 2023 in Atlanta, Georgia. (Credit: Todd Kirkland / Contributor for Getty Images)

Good morning,

It’s not every day you get to talk investing with one of the biggest names in the NBA. But that’s what I gladly did on a brisk but sunny day in Milwaukee last week.

The world knows Milwaukee Bucks power forward Giannis Antetokounmpo is a force to be reckoned with on the basketball court (two consecutive NBA MVP awards, for example). However, Antetokounmpo is also focused on leveling the playing field in investing and is launching a new venture with Wall Street veteran John Koudounis, president and CEO of Calamos Investments. It’s called the Calamos Antetokounmpo Sustainable Equity Funds, a suite of ESG funds.

“We put money together and formed a separate company,” Koudounis told me in an exclusive joint interview with Antetokounmpo at the Froedtert and Medical College of Wisconsin Sports Science Center, a Bucks training facility. “We’re fifty-fifty, John and I,” Antetokounmpo added.”

“We’re doing three different funds so we can get to different levels of investors,” Koudounis said. It’s not just something the big funds can get involved with, he said. 

Antetokounmpo was born and raised in Athens, Greece, after his parents moved there from Lagos, Nigeria. They worked hard to make ends meet. But his parents didn’t have access to investing and didn't feel secure trusting others with their money, he told me. That’s one of the reasons he’s passionate about accessibility and financial literacy. (You can read more here about Antetokounmpo’s journey to investing and how the ESG fund will work.)

To say that ESG investing has picked up steam is an understatement. Global ESG assets may hit $53 trillion by 2025, according to a Bloomberg analysis. And growth in ESG investment products outpaced all other segments of the asset management industry in 2021, Fortune reported

Meanwhile, ESG initiatives have been a frequent topic in many C-suites. And business leaders, such as Larry Fink, CEO of BlackRock, the world’s largest asset manager, have been pushing for ESG investing to go mainstream over the past few years. Bank of America CEO Brian Moynihan is another exec that’s an advocate for ESG measures. The bank ranks no. 1 on JUST Capital’s 2023 list of America’s Most JUST Companies. This is a first for Bank of America. How a company invests in the use of sustainable materials and minimizes environmental impact, providing fair wages, worker safety, and support for communities are just some of the factors under consideration to earn a spot on the list. 

“For insiders, it was always clear Moynihan was one of the leaders of the movement,” Fortune’s Peter Vanham writes in The Impact Report, adding that Moynihan was the “driving force behind the ‘Stakeholder Capitalism Metrics,’ a World Economic Forum initiative aimed at rallying companies from around the world behind common ESG reporting.”

However, detractors argue that there's a lack of standardized criteria for what makes an investment sustainable, which in turn makes it complicated to measure the ESG performance of companies and funds. 

Regarding the “E” in ESG and regulation, public companies are still awaiting the passage of the U.S. Securities and Exchange Commission’s proposed mandatory climate-risk disclosure rule. Increased regulation is one of the ESG trends CFOs should watch in 2023, Meggin Thwing Eastman, managing director and global ESG editorial director at MSCI, recently told me.

“We’ve been following the fact that over the last few years attention to climate and ESG has really shifted in a lot of organizations,” Thwing Eastman said. “So it’s not just the [corporate social responsibility] people or the sustainability people or even the investor relations people—it’s the finance people.” 


See you tomorrow.

Sheryl Estrada
sheryl.estrada@fortune.com

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