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The Guardian - UK

Jason Deans

Getting Lost online

Do you want to know how to go about getting the web buzzing about your hot new TV show?

Well try reading this Cityofsound blog, which looks at how the people behind Lost went about promoting their show online. And how the thing has now taken on an online life of its own.

SPOILER ALERT: the blog does contain some plot details from the second series, which doesn't start on Channel 4 til May.

But it's also got a nice graphic showing how various elements of the Lost online community - the official website, fansites, Televisionwithoutpity - fit together.

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