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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Germans rule Second Life

Also: YouTube to pay most popular uploaders | Google and Copiepresse make up (sort of)

An analysis of Second Life's users has revealed that only one in five users of the virtual world are from North America.

It transpires, says a report from web analytics company ComScore, that 61% of the active residents of Second Life are in fact European.

Germans are the biggest fans accounting for just over 16% of total residents, France second with 8% and the UK with 6%.

Second Life users in the USA - the HQ of Philip Rosedale's operation - account for 16% of active residents.

The research also shows that in March around 1.3m people used their virtual avatars in Second Life - an increase of 46% over January this year.

Second Life has always received a ridiculously disproportionate amount of media coverage compared to its user base size - and questions have been asked over growth drawbacks the website has - so the surge in use is good news.

61% of users are male.

YouTube to pay star video uploaders

YouTube is to start paying its most popular content creators a revenue share of ads that run alongside their videos.

YouTube has launched a programme that pays the creators of some of its most popular video channels - such as LisaNova, renetto, HappySlip, smosh, and valsartdiary - the same way large media partners like CBS do.

The new programme, first broken by Om Malik and now on YouTube's official blog, will be limited initially to around 40 members.

Techcrunch points out that while the programme has its merits it is limiting revenue potential because it does not include and pre-roll or in-video advertising - only banners delivered by Google's AdSense ads around the content.

Google and Belgian newspaper group Copiepresse have come to an agreement (sort of)

Google and Belgian newspaper group Copiepresse have come to an agreement that will see the papers the body represents listed again in the search engine's results - but not within the controversial Google News service.

Legal blog Outlaw points out that the two companies have only reached agreement on their dispute - Copiepresse sued Google for copyright infringement for not paying for snippets of news appearing on its service.

The major point of difference - Google News - is still unresolved.

In a joint statement the companies said: "The Belgian French and German-language daily press publishers and Google Inc. intend to use a quiet period in the court dispute to continue their efforts to identify tangible ways to collaborate in the long term."

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