"German retail giant Metro Group said Friday it will stop putting 'smart tag' chips inside customer loyalty cards, a practice that sparked protests by privacy advocates who say the cards could allow stores to secretly track consumers as they shop. Metro has given out about 10,000 of the cards with embedded Radio Frequency Identification chips since April as part of a broader effort to bring wireless technology into its stores and warehouses," reports AP.
According to Metro spokesman Albrecht von Truchsess: "With such an emotional debate going on, we said it's just not worth it.''