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The Guardian - UK

Roy Greenslade

German publisher launches free business paper

Free newspapers have not caught on in Germany, but Holtzbrinck Verlag is trying to carve out a niche with this week's launch of Business News, which will be available in eight German markets with a circulation of 80,000 copies. Axel Springer, publisher of mass-circulation Bild tabloid, is reportedly keeping a close eye on the reaction to Business News and may respond with a launch of its own. According to the figures produced by the World Association of Newspapers, the European readership of free newspapers has doubled over the last three years to about 19m. (Via Deutsche Welle)

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