A German kitchen electricals brand has been acquired by a Greater Manchester-headquartered consumer goods developer.
Ultimate Products has purchased Petra from PE Outlets B.V for an undisclosed sum.
Founded in 1968 in Bavaria as a manufacturer of electrical equipment, Petra originally specialised in coffee machines before expanding its range into other areas of kitchen electrical products.
Ultimate Products, which is headquartered in Oldham, plans to relaunch and refresh the Petra brand with a range of electrical kitchen appliances.
Simon Showman, chief executive of Ultimate Products, said: "We are very pleased to add Petra to the Ultimate Products portfolio of consumer goods brands.
"Petra is well recognised in the German market with a reputation for quality and design innovation.
"We will seek to emulate the success of our previous brand acquisitions, most notably Beldray, Progress and Kleeneze, by relaunching Petra with a suite of innovative new products and a dynamic marketing strategy.
"More broadly, as the first German brand to join the Ultimate Products range, we hope this will further increase our penetration of the German market, where we already have a growing business with strong customer relationships."
Ultimate Products is an owner, manager, designer and developer of a series of brands focused on the home, selling to over 300 retailers across 37 countries.
Its brands include Beldray (laundry, floor care, heating and cooling), Intempo (audio), Kleeneze (laundry); Salter(kitchenware), Petra (kitchenware) and Progress (cookware and bakeware).
As well as its Oldham headquarters, the group has an office and showroom in Guangzhou, China, and in Cologne, Germany.
